I’ve always been looking for a version of social that just does better. We talked about the social media landscape, the company, and more.
His values really aligned with mine, and we enjoyed chatting about all kinds of things. Then a friend introduced me to Evan, who is a really compelling guy.
Maybe I’d consult or something, who knows. But I do believe it can bring value, and so I had it as something I might take a look at once I’ve had a break. It has always been an ongoing love/hate relationship I have with the (social) space. How did this come about and why did you want this new job? But coming so soon after “retiring” perhaps was. What follows is an edited version of our conversation:īefore you joined Wieden+Kennedy in 2013, you founded your own social media-focused agency called Socialistic, so the move to a social platform isn’t a complete surprise. The general public, who are mostly outside of the 13 to 34-year-old demographic that makes up much of Snap’s audience, don’t quite get Snap.
It’s a big challenge, one befitting her goal to engage her skills and embrace change, as seen in Snap’s frenetic public stock-market performance. In her first official interview since taking the job, DeCourcy tells Fast Company that her new job boils down to helping Snap move beyond being “the best known, least understood” social platform.
